Activities
- Branding
- UX/UI Design
- E-Commerce
- Web Design
Client
Year
About
Curious Colors purpose is to enable teachers, be it in at the kitchen table or the classroom, in stimulating the creative passions that already exist children around the world.
The mission.
Curious Colors sought the help of Digital Dog to help redesign and redevelop their existing website. The goal was to create a market place that would scale with the introduction of new products, a complete overhaul of their web presence in order to increase sales and start the process of revamping their brand.
We worked to provide a fresh new look and feel that would meet or surpass market practice and better represent their broad scope of products and services. While also being adaptive enough to seamlessly add new products or content without friction or needing to recreate the design wheel.
Home
About
Contact
Building the concept
In bringing Curious Colors’ new digital presence to life, Digital Dog started with market research finding competitors who where similarly positioned in the market. We then cross-referenced this with demographic data we had from the previous version of the site as well as previous sales, to settle on a user experience that users would find easy to navigate. The strategy then centered around optimizing UI to make information easily accessible; while presenting content in a way that encourages discovery and interest.
Impressive result.
Through this engagement, Digital Dog was able to provide Curious Colors with a robust digital presence that functioned as a vehicle for clear communication of the Curious Colors brand. Through purposeful content usage, user-centric navigational choices, and the optimization of best-in-class technology; Digital Dog created a digital experience for Curious Colors that will be ready to grow along side them many years to come.
Fonts / Typography
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Color Palette
Hex: #FFC259
Hex: #2EA3F2
Hex: #FF236C
“My goal is to inspire students to embrace freedom of expression.”